Prospecting Engine
Find plans with Form 5500 search and opportunity scores, compare their fees against peers, and reach sponsors through multi-touch campaigns from your own mailbox. Track each opportunity in a deals pipeline built for retirement plan advisors.
From 5500 data to booked meetings.
Start from Form 5500 filings, narrow to the plans that fit your practice with a 0–100 score, enrich the decision-makers, and run the outreach. You track each opportunity in Deals, from the first search to a meeting on the calendar.
Features
Find plans in your target market by state, assets, participants, provider, and ZIP radius, or describe the plans you want in plain English and AI builds the filters.
Compare reported fees against Form 5500 peers by plan type, industry, and size. Model current and proposed fees and export the comparison to PDF.
See prospects on a map and search a radius around any ZIP code.
Each plan gets a 0–100 score with a "why this plan" breakdown: no advisor, recent advisor change, growth, fees at or above 100 bps, indirect compensation, scale, and more.
Multi-touch email sequences sent from your own connected mailbox, personalized with plan and sponsor merge fields. Write with AI or start from the template library.
Save a search as a group, a snapshot of the plans you want to work, and reopen it without rebuilding the search.
A Deals board with five default stages your admins can customize, plus follow-ups, reminders, and won/lost tracking.
Enrich the plans you choose with decision-maker names, titles, and roles, within a monthly enrichment quota.
AI analyzes any plan from its filings, and the document builder turns the analysis into a proposal in PDF, Word, or PowerPoint.
How you use it
Filter by state, assets, participants, provider, ZIP radius, fee band, funded status, and compliance flags, then save the result as a group.
See where a prospect stands against Form 5500 peers and model a proposed fee scenario before you reach out.
Build a multi-touch sequence with merge fields for plan name, sponsor name, sponsor city, and sponsor state, then preview it for a real recipient.
Move prospects through five customizable stages, set follow-ups and reminders, and mark deals won or lost.
Details
5500 search built for retirement plan advisors
Search Form 5500 filings by sponsor or plan name, state, asset size, participant count, provider, and ZIP radius, or describe what you want in plain English and AI builds the filters. To find plans in transition, filter on late contributions, nonexempt transactions, plan termination, or a recent advisor change, and contact the sponsor soon after the filing shows it.
- Reported fee filters in basis-point bands
- Schedule SB funded status, Schedule R, and plan age filters
- Compliance flag filters: late contributions, nonexempt transactions, plan termination, advisor changed
- Map view with ZIP radius search
- Save any search as a group
Know why a plan is worth a call
Each plan's 0–100 opportunity score comes with a breakdown of the signals behind the score. Filing evidence backs each signal, fee comparisons show where the plan's fees sit against its peers, and AI plan analysis summarizes the plan before you reach out.
- Filing evidence behind each signal
- Fee comparisons against Form 5500 peers
- AI plan analysis on any prospect
- AI document and proposal builder with PDF, Word, and PowerPoint output
Fee comparisons
Compare a prospect’s reported fees against Form 5500 peers matched by plan type, industry, and asset or participant size. See where the plan lands from p10 to p90, model a proposed fee scenario beside current fees, and bring the comparison to your sponsor conversation.
- p10, p25, median, p75, and p90 percentiles
- Current and proposed fees against the same peers
- Review notes alongside the comparison
- PDF export for your prospect conversation
A pipeline that fits a retirement plan deal cycle
The Deals board ships with five default stages your admins can customize to match how your firm works. Set follow-ups and reminders, move deals forward as meetings get scheduled, and mark them won or lost. You choose which plans to enrich, and PlanSync fills in decision-maker names, titles, and roles against your monthly quota.
- Five default stages, customizable by admins
- Follow-ups and reminders on each deal
- A meeting-scheduled stage for when a conversation turns into a meeting
- Won/lost tracking
Multi-touch sequences from your own mailbox
Build email sequences with merge fields for plan name, sponsor name, sponsor city, and sponsor state. Write each step with AI or start from the template library, preview against a real recipient, and send from your own connected mailbox. PlanSync checks for replies every few minutes and stops the follow-ups when one arrives.
- Subject and body per step in the sequence editor
- Pause and resume without deleting the sequence
- Recipient preview before you send
- Bounce, STOP, and suppression handling built in
Where each fee falls against Form 5500 peers.
Compare a plan's reported fees by category, in basis points, and show a prospect in one view where each one sits between the 10th and 90th percentile.
In practice
Filter 5500 to plans with 100-500 participants in your state and reported fees above 100 bps, save the group, and launch a 4-touch sequence personalized with plan and sponsor name.
Compare a prospect against its Form 5500 peers and model a proposed fee scenario, so the sponsor can see where their fees stand.
Filter to plans flagged with a recent advisor change and contact sponsors while they are re-evaluating.
A prospect replies to step two. PlanSync stops the remaining follow-ups within minutes, and you answer with the full thread in front of you.
FAQ
Reported fees from Form 5500 filings. Pick peers by plan type, industry, and asset or participant size to see p10 through p90 percentiles.
Yes. Model a proposed fee scenario beside current fees against the same peer set, add review notes, and export the comparison to PDF.
Search runs on Form 5500 filing data, updated as new filings are released.
It is a 0–100 score with a "why this plan" breakdown of the signals behind it: no advisor, recent advisor change, growth, fees at or above 100 bps, indirect compensation, scale, and more. Use it to prioritize; it is not a search filter.
Yes. Describe the plans you want in plain English and AI builds the filters for you to adjust.
You choose which plans to enrich. Decision-maker names, titles, and roles count against your monthly enrichment quota.
PlanSync checks for replies every few minutes, matches each one to the prospect, and stops any remaining follow-ups.
Yes. Campaigns send from your own connected mailbox, so prospects see your name and your domain. PlanSync handles bounces, STOP replies, and suppressions.
Six modules share one plan record.
Prospecting Engine works alone. Add other modules and they share its plan data, audit trail, and access controls.
Apply for early access.
We're onboarding advisory firms now. Apply and we'll reach out, usually within one business day.